Events marketing covers the field of conferences and meeting management and marketing. The different types of meetings and conferences and the types of organizations that stage such events are examined. Topics include: the role of the planner; setting objectives; site selection negotiations; programme design; budgeting; contracts; speaker selection; registration; on-site logistics; transportation; and security and legal issues. The use of convention centres and multi-hotels in relationship to housing and participant registration systems, vendor contracts, and union staff is also explored.

On the completion of this course, students should be able to: 1. Understand the key issues and factors to consider when formulating and implementing events marketing and management strategies. 2. Know how to apply the concepts, principles and theories associated with events marketing and management. 3. Appreciate the benefits and challenges of managing an event.