The aim of this course is to develop students’ skill to start and operate a business with the help of technology. A part of this course includes making use of the web to create a business to compete against established incumbents. Students are required to write a business proposal that could be presented to potential investors and venture capitalists.

Upon completion of this course, students should be able to: 1. Understand the process of designing, launching, and running a new business; 2. Identify pain points of the business market; 3. Explain critical elements in the macro and micro environment of a business; 4. Incorporate technology into a business plan; 5. Prepare a business proposal for the establishment of a new business; 6. Prepare and present an elevator pitch.