This course provides an introduction to E-commerce. It covers areas related to the transformation of a traditional firm to a digital firm and includes aspects about strategy, business models, technology, public policy, capital and media. Special attention is given to E-Commerce practices in China.

Upon successful completion of this course, students should be able to: 1. Understand how technologies impact the evolution of the digital firm 2. Describe the various business models in e-commerce 3. Analyze how cultural factors impact e-commerce