Social media enables companies to improve interaction with customers, leading to the development of customer-centric strategies that drive real business value. This course aims to demonstrate how people, process, and technology integration can optimize business-customer relationships with today’s social platforms. Issues like the impact of the Internet of Things on social commence, technology trends in social commerce, and the relationship between social commerce and Big Data will be discussed.

Upon completion of the course, students should be able to: 1. Understand impacts of social media networks to businesses; 2. Describe technologies that support businesses to monitor and to communicate with customers; 3. Describe the relationship between social commerce, the Internet of Things, and big data; 4. Describe various data analytical approaches to act on the data collected from social media networks; 5. Formulate social commerce-related business strategies.