This course examines the linkage between organizational strategy and electronic methods of delivering products and services in the Web as well as mobile environment, and information technology strategies and technological solutions for enabling effective business processes. It presents the theoretical foundations necessary for understanding e-commerce and commerce, ranging from consumer behavior to economic theory of competition. Topics such as e-commerce types, e-strategy, e-commerce economics, m-commerce types, m-strategy, social networking, mobile marketing, social marketing, local and location-based marketing, collaborative commerce, and Web-based supply chain systems are presented from the theoretical point of view as well as from the application side.

CILO-1: Explain the business and Information Technology (IT) alignment. CILO-2: Understand the e-commerce and m-commerce market environment. CILO-3: Understand the models and theories related to e-commerce and m-commerce. CILO-4: Demonstrate appropriate e-commerce and m-commerce strategies. CILO-5: Identify appropriate technological tools for e-commerce and m-commerce. CILO-6: Assess and criticize issues raised by e-commerce and m-commerce.