This course provides an overview of service quality management in integrated resorts. This course will equip students with the essential knowledge and service quality skills that are required in the industry. Quality analysis and enhancement issues are emphasized. Students will further progress their research and analytical skills as a result of taking this module.

Upon completion of this course, students will be able to: 1. Understand, identity and evaluate key service quality issues in the context of an integrated resort; 2. Acquire the essential knowledge and skills relating to the effective management of service quality in service organizations like an integrated resort; 3. Critically analyze service quality issues and formulate feasible business solutions.