This course discusses different activities and decisions that retailers face everyday. Students will learn major issues related to marketing and management in retailing. After taking this course, students should be equipped with advanced knowledge of understanding and solving the challenges faced by retail stores especially in integrated resorts, managing and marketing retail operations, as well as communicating effectively with customers. As a result, communication skills will be advanced after completing this course.

Upon completion of this course, students will be able to: 1. Understand the major issues and challenges of retail management in an integrated resort; 2. Acquire the relevant retail knowledge and skills in order to manage retail management, marketing and operational issues; and 3. Apply retail knowledge and skills to different business situations within the context of an integrated resort, and formulate appropriate business solutions.