This course aims to provide students with concepts of revenue management in the hotel sector and discuss how managers can maximize hotel revenue by using forecast information in capacity management, discount allocation and duration control. Detail discussions will be on how revenue management decisions are affected by group room sales, transient room sales, food and beverage activities, local and are wide activities, special events and seasonality factors. Upon course completion, students will have further developed their research and analytical skills, with a greater understanding of the strategic perspective in formulating organizational strategies in integrated resorts.

Upon completion of this course, students will be able to: 1. Appreciate the role and importance of revenue management in hospitality and tourism; 2. Understand revenue management in terms of its component parts, strategic factors and critical considerations; 3. Understand analytical procedures, including demand analysis, forecasting, pricing, and optimisation needed to apply revenue management; 4. Analyse key aspects from the current literature on revenue management practices.