This course provides in-depth case studies of the functions of different mass media, and conducts field observations and practice in technical operations. In addition, this course will discuss and analyze media organization and management, process and characteristics of media decision making, personnel management and training, planning and production, and sales and distribution.

CILO-1: Identify key points of economic, regulatory, and social drivers influencing media companies, recognizing their impact on media operations, strategies, and competitive landscape. CILO-2: Discuss recent developments in the media industry, considering their implications for media management, content creation, and audience engagement. CILO-3: Analyze various aspects of media organizations along economic, regulatory, and social dimensions, integrating theoretical knowledge with practical examples and case studies.