This is a writing-intensive course. Students will examine the intricate between organizations, publics, and the media. They will prepare, compose and write public relations/promotional messages for different media platforms including news releases, copy for company publications, direct mail, and Web sites.

CILO-1: Articulate the general principles of good writing and the writing process for public communication practice. CILO-2: Demonstrate their understanding of the components of persuasive writing. CILO-3: Apply their knowledge of strategic writing to design creative and effective communication messages. CILO-4: Compose and self-edit a variety of public relations and advertising materials ready for distribution to traditional mass media outlets and online news/social media sites. CILO-5: Create a writing portfolio of communication materials produced for a selected organization.