This course studies different market structures of one or several identical or similar products in one or multi-periods; firm decision making and strategies, profitability and market efficiency under different market structures; and effects of firm behavior on market structure. Topics include: basic theory – firm and cost; different market structures – competition, monopoly, cooperative oligopoly, non-cooperative oligopoly, and monopolistic competition; price discrimination; strategic behavior; vertical integration and vertical restrictions; information and advertising; durable good; research and development; government policies.

CILO-1: Identify the market structures of different markets. CILO-2: Analyze firm behaviors under different market structures. CILO-3: Evaluate profitability and efficiency under different market structures.